For Brands
Why niche UGC outperforms generic creator content
The data behind why a creator who actually uses your product converts better than a polished generalist.
Blog
Notes on UGC that works.
Guides for brands and creators on making content that actually converts.
For Creators
How to price your UGC work as a beginner
A practical guide to setting rates that are fair to you and competitive for brands.
Compliance
Ad disclosures: what creators in regulated niches must know
Health, supplements, and finance have specific rules. Here is how to stay compliant.
For Brands
Hook testing 101: finding the opener that sells
The first three seconds decide everything. How to test hooks the smart way.
Industry
The state of UGC in Ireland & the UK in 2026
Where the market is heading, and what it means for brands and creators alike.
For Creators
Shooting great UGC with just your phone
Lighting, framing, and audio tips that make phone-shot content look pro.